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Issue #: 181
Published: January / February 2022
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Multihulls World and I first crossed paths in 1999 when a boat test was devoted to Leonardo, our family Tiki 28. Two decades later, here I am, in charge of digital marketing for the magazine...
If I take a moment to think about it, it was quite unexpected to find myself parachuted into the world of boating after having started my professional life in the world of culture. Like many, a global pandemic disrupted any plans I might have had, but probably for the better!
At the end of summer 2021, newly hired, I began a period of intensive training with François, my predecessor in the job, who was charged with transmitting his techniques and sage advice. Managing the magazine's websites and the classified ads for used multihulls, how to send out the weekly newsletters and how to put the new issues online: everything was covered! I even had to learn to tame my new work tool, a computer with a pretty picture of an apple on the front that curiously refuses to collaborate when my old automatisms, acquired under Windows, resurface... As time goes by, my little teleworking rituals are established, and what a pleasure to find this environment and those who make it live, especially those who are now my colleagues!
In September, the Cannes Yachting Festival opened its doors almost two years after the last “face-to-face” boat show. The Multihulls World team was back together! While I had already helped out at previous shows, this time I had to manage the stand and my new daily tasks at the same time. For a week, our office was out in the open air under the sun on the pontoons at Cannes: what luck, when you think about it! And here, on the waterfront, during a dinner that brought together the whole team (almost), we celebrated our reunion and the retirement of my journalist father, as I start my own adventure with the magazine. At this very moment, under the stars along Cannes’ most famous boulevard, La Croisette, everything seems to be happening as naturally as anything. All I have to do now is brush up on my knots between the next two newsletters !
Julie Echelle
Digital Marketing Manager
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